Throughout my career, I’ve developed a strong foundation in SEO, content strategy, and link-building through a mix of agency roles and personal projects. These experiences allowed me to deliver measurable results for clients and create content that drives traffic and visibility.
Professional Experience: ConsumerCo
During my more than 10 years at ConsumerCo, I advanced into a Strategic SEO Content Manager role, building on years of experience in copywriting, account management, and PR outreach. I developed and executed dozens of SEO strategies, managed large-scale link-building campaigns, and created high-performing content.
Some of my key accomplishments at ConsumerCo include:
🚀 Increasing organic traffic by up to 200% within 6–12 months for multiple clients.
🔗 Managing link-building budgets collectively worth more than $100k per month.
🛠️ Building thousands of high-quality backlinks for internal clients and agencies.
⭐ Creating content strategies that regularly ranked articles in the top three Google search results, often featured in snippets and “People Also Ask” sections.
🤖 Worked with the team to develop and use AI tools for content creation, boosting productivity and scaling growth.
Purple Mattress (Client of ConsumerCo) – SEO Content Strategy & Collaboration (2019–2022)
From July 2019 through early 2022, I partnered with Purple’s internal SEO manager to support content strategy and production for Purple, a leading direct-to-consumer mattress and bedding brand. My focus was on creating SEO-driven content, developing detailed briefs, and optimizing on-page elements to support the broader SEO strategy.
Key accomplishments for Purple.com included:
📈 Contributed to organic growth, helping the team drive traffic to 900K+ monthly visits at peak.
📝 Produced SEO-optimized content briefs that supported blog posts, guides, and resource pages targeting high-intent queries.
🥇 Helped secure 100+ top‑3 keyword rankings and 350+ top‑10 positions across competitive mattress and bedding terms.
🚀 Optimized select product and category pages, contributing to faster ranking wins for new launches.
🤝 Collaborated closely with the internal SEO and content teams to align briefs, optimizations, and keyword targeting with the larger strategy.
Boardwalk Lodge (Client of ConsumerCo) – SEO Strategy & Management (2022-2024)
From late 2022 through December 2024, I managed SEO and content strategy for Boardwalk Lodge, a luxury travel and fishing destination in Alaska. My work focused on developing a targeted content plan, creating blog briefs, and improving visibility for competitive travel and fishing keywords.
Key accomplishments for Boardwalk Lodge included:
🚀 Increased organic traffic by ~110% year-over-year during peak 2023 booking season.
🏆 Improved rankings for 120+ target keywords, moving 40+ into top‑10 positions.
🐟 Created SEO-optimized blog briefs that earned several top‑3 rankings for competitive fishing and travel queries.
🔎 Helped drive a sustained lift in organic visibility, peaking at more than 2,000 estimated monthly visitors before SEO efforts paused.
⚡ Supported landing page optimizations that contributed to higher engagement and conversion potential for trip inquiries.
After my work ended, the client paused and later cancelled ongoing SEO efforts, which impacted long-term performance. During my time on the project, though, the strategies I implemented delivered measurable improvements and positioned the site for sustainable growth.
Farmer & Chemist (Client of ConsumerCo) – SEO Strategy & Management (2022)
At Farmer & Chemist, I led the SEO strategy to improve visibility, rankings, and organic traffic in a highly competitive wellness niche. When I started, most keywords were buried beyond page two, and the site relied heavily on paid ads.
I conducted a full audit using Ahrefs and Google Search Console, then built a focused content plan targeting high‑intent, evergreen topics. I created detailed content briefs, optimized on‑page elements, and collaborated with the content team to improve structure, readability, and overall search performance.
Key accomplishments for Farmer & Chemist included:
🔎 Drove a significant spike in organic visibility and rankings through targeted content and optimization.
⭐ Lifted dozens of keywords into top‑10 positions, capturing competitive search terms.
🌱 Built a repeatable content refresh process to keep pages optimized and relevant.
Rustica (Client of ConsumerCo) – SEO Strategy & Management (2019–2024)
While at ConsumerCo, I managed Rustica as a long-term SEO client, overseeing strategy, content publishing, and link-building within their custom-built CMS. I collaborated closely with their team to align SEO goals with business priorities, ensuring content was optimized for both search engines and users.
Key accomplishments for Rustica included:
🚀 Scaling organic traffic from under 10K to more than 100K monthly visits at its peak.
🥇 Driving thousands of keyword rankings into the top 10 results, including many in position zero.
🌱 Developing and executing SEO-driven content strategies that supported brand growth and long-term visibility.
⚙️ Streamlining the publishing workflow to ensure content was consistently optimized, styled, and aligned with Rustica’s voice.
Note: The brief dip in the graph reflects Ahrefs re-evaluating and correcting its data, not an actual decline in performance.
USAMedicalSurgical.com (Client of ConsumerCo) – SEO Strategy & Management (2019–2021)
At ConsumerCo, I managed SEO for USAMedicalSurgical.com, focusing on content strategy, on-page optimization, and link-building. The campaign drove strong organic growth during a highly competitive time, helping the site expand its visibility and reach new customers.
Key accomplishments for USAMedicalSurgical.com included:
🌡️ Growing organic traffic and keyword rankings significantly across competitive medical supply categories.
⭐ Securing thousands of new keyword positions in the top 20, with many breaking into the top 10.
🔗 Building a sustainable SEO content strategy and link profile that supported long-term visibility.
🦠 Adapting quickly to market changes during the COVID-19 pandemic, when supply chain issues eventually forced a pause in digital marketing.
Etsy SEO: The SEO Shoppe
In 2022, I launched The SEO Shoppe, a side hustle focused on providing small business owners with tools to improve their Etsy shop rankings. I created and sold keyword lists tailored to specific niches, as well as SEO workbooks and guides designed to help sellers optimize their listings and boost traffic.
Despite being a very part-time effort, the shop achieved notable results, including:
📍 9,452 visits, with a 2.8% conversion rate leading to 260 orders.
🛍️ Reaching buyers in 223 cities across 21 countries.
📥 Generating $1,065.61 in revenue through $4 digital downloads.
⭐ Receiving 87 reviews with a 4.5-star average, reflecting customer satisfaction and trust in the resources provided.
The SEO Shoppe demonstrated how data-driven keyword strategies and actionable guides can empower small businesses to succeed on platforms like Etsy. This project also reinforced my ability to identify market needs and deliver effective, user-friendly SEO resources. It’s a reminder that SEO isn’t just about Google—it’s also about optimizing for smaller, niche search engines like Etsy, where targeted strategies can have a significant impact on visibility and sales.
I was ultimately priced out of the market as software tools for Etsy sellers improved, but this side hustle was a fun and rewarding experiment that showcased the power of SEO in driving results, even on a smaller scale.
Applying SEO to TikTok: ThatHyggeLife
In a 2021 experiment, I applied SEO keyword research techniques to create TikTok content for ThatHyggeLife, which focuses on cozy living and hygge-inspired ideas. Using nothing but SEO-driven strategies and stock video footage, I optimized both the post captions and on-screen text to include high-volume keywords and trends. With only 11 videos, the results were impressive, with the most popular video reaching over 138,000 views.
This experiment demonstrated how SEO principles can be applied to other platforms to drive visibility and engagement regardless of available resources.
See More of My Professional Achievements
Want to learn more about my professional experience? Visit my LinkedIn profile to see my full career history, including some of the media placements I secured through previous public relations campaigns and examples of my content work as a contributor to professional projects.